TOPICS:

BANKING & MARKETING RESEARCH / TRENDS:
Bankers give thumbs up to U.S. economy (6/21/10)
Nine bank marketing trends for 2010 (2/22/10)
New Gallup Poll:  Banks’ image continue to plummet (8/18/09)
New survey hints at bank marketing strategies & forecasts (4/2/09)
Studies contradict online banking activity? (2/10/09)

MARKETING STRATEGY:
J.D. Power bank survey gives banks blueprint for customer satisfaction & increased deposits (6/15/09)
A superhuman marketing resource. . . your branch manager (4/2/09)
ING Direct promotes saver’ pledge on microsite, YouTube & Facebook (2/3/09)
Bank considers recession when producing TV commercial (2/2/09)

How do you combat negative headlines? (1/22/09)
Coming to a competitor bank near you. . . FREE FICO scores for consumers? (1/19/09)

George is mine in ’09! (1/18/09)
These cartoons are worth a thousand words (1/12/09)
Would someone defend your financial institution with passion? (1/11/09)
Turn your email signature into a marketing advantage (11/30/07)
How to hire a bank marketing professional. . . or other bank personnel (11/19/07)

SMALL BUSINESS:
Prove you’re small business friendly. Chart your lending record. (3/15/10)
Bank markets to small business with educational webinar (3/3/10)
Energize your small business clientele & you’ll earn entrepreneurs’ loyalty (3/3/09)
Position yourself as a small business bank & promote your credit card, too (1/29/09)
Use this annual SBA event to capture prospects’ attention (3/30/08)
Flaunt your SBA Preferred Lender Status (10/31/07)

MARKETING PROMOTIONS:
Promotion asks customers to "love" their community bank & win an iPad (2/17/11)
A Valentine’s promotion that will steal your heart! (2/22/09)
First Arkansas Bank & Trust has gone to the dogs, but we love ‘em!!! (2/12/09)
Turkish credit card holders get free ride to the ski life (12/31/08)
Your private banker in a box (10/31/08)

MARKETING EVENTS:
Is your bank’s brand on parade? (6/30/09)
No fancy corporate jet for Colorado bank. Just a tiny biplane dwarfed by a big message. (4/14/09)

SOCIAL MEDIA:
How do marketers measure the impact of social media (5/17/11)
Banks continue to embrace social media according to survey (4/13/11)
3 essential elements for successful social media marketing (10/27/10)
Using altruism to draw customers to your social networking sites (3/9/09)
Incenting bloggers to spread your message (2/26/09)
Readers & employees respond to Wells Fargo “Las Vegas” blog post (2/4/09)

GEN X-Y:
Are you hip enough to reach your next generation of bank customers? (9/15/10)
Bank marketers, take note of Australia’s Individum. They’re individual, irreverent & marketing to Gen X & Y (2/11/09)

KIDS:
A treat for the feet at a Sri Lankan bank (1/28/09)

MORTGAGE/HOME EQUITY:
Do customer relationships affect your bank’s mortgage & home equity sales? (3/10/10)
Use refi promotions to strengthen relationships & cross-sell. . . before your competition does. (4/13/09)

CREATIVE:

Creative bias – is it seeping into your bank advertising campaigns? (3/9/11)

Can creative genius John Cleese improve your bank marketing? (5/6/09)
Spooked about authoring a financial article? Hire a ghostwriter. (4/21/09)
There’s humor in the Etiquette Guide for Banks. . . and a message, too (2/23/09)

FINANCIAL LITERACY:
Fifth Third “dreams” of quelling consumers concerns (2/10/09)

WEBSITE:
66% of financial institutions fail to use their website’s homepage to tackle economic crisis ((4/8/09)
Ohio community banker talks “tough” on his website (3/16/09)
Talk about transparency. . . YES Bank displays its diversity. . . graphically (3/5/09)
YES BANK get a big “yes” from a former U.S. president (3/4/09)

NEWSLETTERS:
Article placement vs content. And, the winner is. . .  (9/20/07)
What can the “President’s Message” do you’re your marketing? (8/21/07)

CUSTOMER RELATIONSHIPS:
Are you connecting with customers? (4/30/08)