Tuesday, February 10, 2009

Fifth Third "dreams" of
quelling consumers concerns.

Fifth Third Bank, based in Cincinnati, has launched a program called Dream Guard. The program is intended to help quell consumers concerns about the economy. In-branch brochures and website tips and tools explore ideas on talking to kids about the economy, dealing with stress, following a budget and selling a home in a buyer’s market. According to a press release, the bank wants to “help consumers save more, spend less and guard their dreams.”

In the release, Terry Zink, executive vice president and head of Retail and Affiliate Administration, noted that

“we wanted to take this opportunity to be more proactive and enhance our planning tools to help our customers stay true to their long-term goals and dreams. Now is the time to act, and the Dream Guard initiative provides us with the opportunity to remind consumers that Fifth Third Bank is here to help.”

This is the second campaign of this nature for Fifth Third. Earlier last year the bank initiated “You Have Options”, a campaign to educate and communicate with customers who may be having difficulty making mortgage, credit card or other loan payments.

Having developed and written kids’ savings newsletters, I do like the 10 points listed in the bank’s Talking to Your Kids About Finances. It’s probably the best and strongest of the Dream Guard features on the Fifth Third website.

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