Bank marketing execs who wish to court small business might take a lead from a Turkish bank. GaranatiBank, headquartered in Istanbul, is running their third “Turkey’s Women Entrepreneur Competition”. Their goal is to draw the public’s attention to women’s “entrepreneur soul” and help increase their numbers in Turkey to match that of other emerging countries. And, they want to “help increase women entrepreneurs’ contribution to the Turkish economy overall.” The bank is also looking for social entrepreneurs who are involved in environmental, cultural , social or educational issues.During tough times, show small business a little respect. . . and position yourself as a small business advocate.
Now, when many American small businesses are facing an uphill battle, a little recognition from the local banking industry might be in order. A similar competition would help position your financial institution as a small business bank and gain you some well-deserved advocates and customers.
What’s even more interesting about the Turkish bank promotion is their reward system. Winners receive a bank credit card
loaded with a specific amount:1st Place: 20,000 TL (Turkish Lira) (approx. $12,000) loaded on Garanti’s credit card
2nd Place: 15,000 TL (approx. $9,150)
3rd Place: 10,000 TL (approx. $6,100)
Social Entrepreneur: 5,000 TL (approx. $3.050)
A great way to promote their Bonus Credit Card, too. . . and perhaps yours, too!
